Sahil Lavingia, the designer of Pinterest and Gumroad [INTERVIEW]
DesignThe boy in the photo is Sahil Lavingia. He is 19 years old and has a CV that anyone in the Silicon Valley would be jealous of. When he was only 18 years old he was in the development team of Pinterest (indeed, the present design of the social network is his creation). He also [Read more]
Alberto Espeja on the ilusion theme of Spanish creativity [GUEST POST]
GUEST POSTAlberto Espeja is a creative with more than 8 years of experience working in some of the best agencies in Spain and Europe: Saatchi Saatchi in Madrid and London, Lola Madrid, JWT Madrid and Bassat/Ogilvy Madrid. Among his client are top brands like: Ford, Unicef, Samsung, Procter & Gamble, Corona and Tourism of Ireland. His creative work [Read more]
Photobombing at Pisa’s Leaning Tower: it’s viral! [INTERVIEW]
VIRALIf you’ve visited Pisa, you might recall the tourists posing as they’re holding up the famous Leaning Tower, to keep a souvenir of one of the best Italian symbols. The Romanian blogger Darius Groza has shaken up Piazza dei Miracoli with a funny diversion: he gave back to the tourists’ pose its “original” meaning… high-fiving [Read more]
Storytelling and new styles of narration: ‘Jurors’ arrives in Paris
DIGITALA series thought both for TV and web where users can directly interact using a smartphone: this is a short description of Jurors, a project launched by a group of creatives at G-Com, a creative agency in Bologna. A completely new form of transmedia storytelling that requires both the interaction with users and a variety of media [Read more]
What happened to Volunia? Here’s the latest! [BREAKING NEWS]
DIGITALMany of you may be wondering what happened to Volunia. Since the day of its launch, interest for the Italian project cooled down, maybe because it did not meet up some expectations. To confirm this, the Volunia team just launched the official blog, that preannounces important news! From May 18th the Power Users will be able to [Read more]
An 84 year-old on Facebook? Discovering the uncle of the social networks [INTERVIEW]
Social MediaFacebook is a social network that has set its core target among the so-called “digital natives”, born and raised in a close contact with Internet. The possibility to communicate, to create social contacts in own network, to make new connections are the reasons why mainly the youngsters are intrigued to try this new way of [Read more]
How new social trends are changing our marketing approach
MarketingAltough it is pretty evident that one-way-communication - Brand to Consumers - has been drammaticaly losing effectiveness and efficiency since the web began to play a significant role in influencing our behaviours and our culture, the biggest players of all industries are unforgivably delaying the adoption of different communication strategies. Twenty years ago TV and Print were the dominant vehicles for [Read more]
Tipp-Ex, one year later: the bear and the hunter are back!
Viral videoMost of you will remember the surprise effect you had while watching an apparently normal video on Youtube: marked as NSFW, its title suggested some cruel scenes of a hunter who was going to shot a bear. Suddenly, the hunter brings the Tipp-Ex from the advertising banner on the right to the inside of the [Read more]
Herematic revolutionizes the vending business
BusinessOn May 9th, at Venditalia 2012, participants will witness a revolution in the vending market. Herematic, the first and one only international network for the geo-localization of vending machines, will officially enter the market. Herematic is poised to become a reference point in the vending business, with its innovative proposition that integrates web, smartphone, social [Read more]
Facebook Offers: the first Italian experience of social shopping
SOCIAL NETWORKThe first thing to do is to explain what Facebook Offers is to the people who don’t know this tool, which has enriched the marketing offers of Zuckeberg’s social network for a about month. It’s an experimental social shopping service: the company owners of Pages can post special offers and discounts for their fans. This [Read more]
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