Il Festival of Media Global è l'appuntamento che ogni anno raccoglie i professionisti del settore dei media dedicato all'innovazione e alla creatività.
L'edizione 2014 si è svolta a Roma e si è conclusa stasera con l'annuncio dei vincitori degli Awards assegnati dalla giuria presieduta da Sameer Singh, VP e Head of global media di GlaxoSmithKline.
Tante le categorie in cui si sono sfidate agenzie provenienti da tutto il mondo con i loro lavori più creativi.
Ecco quali sono stati i migliori di quest'anno secondo i giudici.
Best Communication Strategy
Entering company: Starcom MediaVest Group
Campaign: Warsaw 1935
Brand: Prudential
Country: Poland
Best Content Creation Award
Entering company: Tool
Campaign: Remote Control Tourist
Brand: Tourism Victoria
Country: United States
Best Contribution to a Campaign by a Media Owner
Entering company: Yahoo
Campaign: Life's Journey
Brand: Life of Pi
Country: United Kingdom
Best Digitally Integrated Campaign
Entering company: MediaCom
Campaign: Etihad - Mapped Out
Brand: Etihad
Country: MENA
Best Engagement Strategy
Entering company: MediaCom
Campaign: Soldier for Women
Brand: Gillette India Ltd
Country: India
Best Entertainment Platform
Entering company: UM
Campaign: Spend Your Lunch Well
Brand: ING DIRECT
Country: Australia
Best Event/Experiential Campaign
Entering company: UM
Campaign: Budweiser "Red Light"
Brand: Budweiser
Country: Canada
www.creamglobal.com
www.creamglobal.com
Best Launch Campaign
Entering company: Rocket
Campaign: Beetleing
Brand: VW Beetle
Country: New Zealand
Best Social Media Strategy
Entering company: UM
Campaign: XTL
Brand: Department of Families, Housing, Communities and Indigenous Affairs
Country: Australia
Best Targeted Campaign
Entering company: Initiative
Campaign: Carefree Secret Talks
Brand: Carefree
Country: United Arab Emirates
www.creamglobal.com
www.creamglobal.com
Best Use of Content
Entering company: ONIRIATBWA
Campaign: No name match
Brand: Unicef
Country: Paraguay
Best Use of Mobile
Entering company: PHD
Campaign: Mobile Entertainment Box
Brand: Kaan Khajura Teshan
Country: India
Best Use of Technology
Entering company: Magyar Telekom Plc
Campaign: Sky Gallery
Brand: Telekom
Country: Hungary
The Creative Use of Media Award
Entering company: MediaCom
Campaign: Snickers Misspelling
Brand: Mars Chocolate - Snickers
Country: United Kingdom
The Data Innovation Award
Entering company: MATCH Media
Campaign: IKEA: A data matching love story
Brand: IKEA
Country: Australia
The Effectiveness Award
Entering company: UM
Campaign: The Loss Generator
Brand: SBAB
Country: Sweden
The Retail Award
Entering company: Starcom MediaVest Group
Campaign: The chocolate with 6,000 names
Brand: Marabou
Country: Denmark
The Utility/Public Service Award
Entering company: OMD
Campaign: NSPCC Pants
Brand: NSPCC
Country: United Kingdom
Guarda l'intervista esclusiva a David Shing, Digital Porphet di AOL. Ecco che cosa dobbiamo aspettarci dai media!
