Cannes Lions: i migliori 20 spot secondo The Gunn Report

Giovanna Napolano 

Marketing Manager

The Film Grand Prix at Cannes è un premio ancora ambitissimo per chi si occupa di spot pubblicitari anche se oggi ha perso un po' lo smalto che negli anni lo ha mitizzato. The Gunn Report propone la sua classifica dei 20 spot che potrebbero competere al titolo "The Film Gran Prix" e permette ai lettori anche di votare online per scegliere la pubblicità che più merita il premio. Quindi ritagliatevi un po' di tempo e giudicate da voi gli spot proposti.

1- Axe "2012"

[yframe url='http://www.youtube.com/watch?v=GwdBox6fDBE&feature=player_embedded ']

AGENCY: Ponce, Buenos Aires

COUNTRY: Argentina

2- BGH Silent Air Con "Dads In Briefs"

[yframe url='http://www.youtube.com/watch?v=wCO2bc5OzcM&feature=player_embedded ']

AGENCY: Del Campo Nazca Saatchi & Saatchi, Buenos Aires

COUNTRY: Argentina

3- Canal+ "The Bear"

[yframe url='http://www.youtube.com/watch?v=OWOeEqyD_gM&feature=player_embedded ']

AGENCY: BETC Euro RSCG, Paris

COUNTRY: France

4- Carlsberg "Bikers"

[yframe url='http://www.youtube.com/watch?v=RS3iB47nQ6E&feature=player_embedded ']

AGENCY: Duval Guillaume Modem, Brussels

COUNTRY: Belgium

5- Chipotle "Back To The Start"

[yframe url='http://www.youtube.com/watch?v=aMfSGt6rHos&feature=player_embedded ']

AGENCY: CAA, Chipotle

COUNTRY: United States

6- DirecTV "Roadside Ditch," "Dog Collar," "Platoon"

[yframe url='http://www.youtube.com/watch?v=7udQSHWpL88&feature=player_embedded ']

AGENCY: Grey, New York

COUNTRY: United States

7- DNB NOR Bank "Finally Married"

[yframe url='http://www.youtube.com/watch?v=C_8TGTKdrlY&feature=player_embedded ']

AGENCY: Try/Apt, Oslo

COUNTRY: Norway

8- Doritos "Dip Desperado"

[yframe url='http://www.youtube.com/watch?v=9yjjAaT4u_U&feature=player_embedded ']

AGENCY: AMV BBDO, London

COUNTRY: United Kingdom

9- ESPN "Shake on It"

[yframe url='http://www.youtube.com/watch?v=WJtk4akaEME&feature=player_embedded ']

AGENCY: Wieden + Kennedy, New York

COUNTRY: United States

10- Fernet 1882 "1882 Anxious People & Pen Cap"

[yframe url='http://www.youtube.com/watch?v=9GOZGaUjRbU&feature=player_embedded ']

AGENCY: Madre, Buenos Aires

COUNTRY: Argentina

11- Google Chrome "Dear Sophie"

[yframe url='http://www.youtube.com/watch?v=R4vkVHijdQk&feature=player_embedded ']

AGENCY: BBH, New York

COUNTRY: United States

12- Harvey Nichols "Walk of Shame"

[yframe url='http://www.youtube.com/watch?v=kwxTf7NGVXg&feature=player_embedded ']

AGENCY: DDB, London

COUNTRY: United Kingdom

13- John Lewis "The Long Wait"

[yframe url='http://www.youtube.com/watch?v=QIl69I5_Wjo&feature=player_embedded ']

AGENCY: Adam & Eve, London

COUNTRY: United Kingdom

14- Micasa "Marlene," "Carlotta," "Antonio Orlando Julian"

[yframe url='http://www.youtube.com/watch?v=2ZsSq2XBhR0&feature=player_embedded ']

[yframe url='http://www.youtube.com/watch?v=uAr_XthJ8Oc&feature=player_embedded ']

AGENCY: Spillmann/Felser/Leo Burnett, Zurich

COUNTRY: Switzerland

15- Nike "Addiction"

[yframe url='http://www.youtube.com/watch?v=XPTpEkdceic&feature=player_embedded ']

AGENCY: F/Nazca Saatchi & Saatchi, São Paulo

COUNTRY: Brazil

16- Smart Car "Going Home"

[yframe url='http://www.youtube.com/watch?v=DQTxsw7xbe0&feature=player_embedded ']

AGENCY: BBDO Proximity, Berlin

COUNTRY: Germany

17- Sony PlayStation 3 "Michael"

[yframe url='http://www.youtube.com/watch?v=mdWkKKSckNk&feature=player_embedded ']

AGENCY: Deutsch, Los Angeles

COUNTRY: United States

18- Sunshine Sakae "Taxi"

[yframe url='http://www.youtube.com/watch?v=WpTIZK_nhx4&feature=player_embedded ']

AGENCY: ADK, Tokyo

COUNTRY: Japan

19- The Guardian "Three Little Pigs"

[yframe url='http://www.youtube.com/watch?v=vDGrfhJH1P4&feature=player_embedded ']

AGENCY: BBH, London

COUNTRY: United Kingdom

20- Toshiba LED Bulbs "With 10 Years Of Life"

[yframe url='http://www.youtube.com/watch?v=N4QpaBrBfwk&feature=player_embedded ']

AGENCY: Dentsu, Tokyo

COUNTRY: Japan

Scritto da

Giovanna Napolano 

Marketing Manager

Giovanna Napolano nasce a Napoli nel 1988 e si laurea in Scienze della comunicazione con una tesi in marketing. A diciotto anni scopre tra i banchi di scuola la materia che… continua

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