Machinima, the future of a transmedia company [VIDEO INTERVIEW]

After closing a funding round led by Google, things are about to get even more interesting for the most viewed entertainment network on Youtube.

Before their panel at UbiQ in Paris, I had the pleasure and chance to have a quick chat with Philip and Allen DeBevoise – respectively President&Co-founder and Chairman and CEO of Machinima. Machinima is the next generation video entertainment network for video gamers, providing comprehensive gaming-focused editorial and community programming. Its global network reaches over 189 million unique gamers, which have viewed in excess of 1.9 billion videos in June 2012, making it the number one all-time Entertainment Channel on YouTube. Machinima properties are found across the largest global distribution platforms including YouTube, Facebook, Twitter, iOS and Android.

Impressive numbers which lead to many interesting future developments. Here’s how Allen and Philip see the future of Machinima – an exclusive report for Ninja Marketing!

Part 1

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Part 2

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