The best proximity apps for business networking on the go
Proximity apps are applications that enable the interaction with temporary, proximity-based social networks.
We focused on those particular apps that work like a sixth sense in our mobile life: they warn us about a near encounter with someone interesting, directly on our mobile devices, whether a friend from Facebook or a Foursquare user who shares a mayorship with us.
It might be someone who is completely unknown to us in the real life, but not in the digital one, where relationships and friendships go beyond traditional standards, and form due to connections, shared interests and preferences, common opinions.
Proximity means possibility of randomly running into each other and/or casually forming groups, as well as providing opportunities to close deals and do business.
We keep scanning the market scouting for the most peculiar proximity apps, below is our current list.
“Kismet helps you to meet new peers in the real world. We will suggest you who you should meet, why and what you share in common.”
Whenever you check-in with Kismet, currently in beta stage, you’ll be asked to specify what type of connections you are looking for, or businesses, friends or whatever, combining places and temporary needs.
Available on: App Store
“The simplest and quickest way to create groups on the go”
Kibits is a micro-social networking app. Kibit makes it possible to group people who are either physically near to each other, are linked by social network connections, or are attending the same event.
“TeeMeW helps professionals to capture their audience and to uncover business relationship they shouldn’t miss”
TeeMeW is a real-time geo-referentiation app, which turns places into business playground where people can find and pursue new opportunities.
“To be “in” wherever you are: Loopt helps you to be at center of places around you”
To be in new places and share mini reviews, to find friends and to collect deals and coupons: Loopt is an app used by over 5 million users who want to capture relevant news as they happen.
“There’s something about shopping, which we all love: longing for all that is waiting for us inside stores…”
Shopkick is an app designed to replace the traditional loyalty prizes: in order to collect kicks (points) all we need to do is to take a stroll through our favorite stores (and, of course, do some shopping).
“Grindr is fast, easy to use and discreet. It is anonymous just like you want it to be”
Whether traveling or a t home, Grindr provides the quickest and most entertaining way to connect with neighbors, on iPhone, iPad, iPod touch, Android and BlackBerry.
Can we call them mobile graphs?
The proximity app market is saturating.
While social networks are focusing on integrating mobile access to their own networks, developing platforms and applications, brands are also looking to mobile graphs as places where they could deploy branding actions, advertising, marketing and m-commerce.
If, up to now, we were forced to access the Internet statically, bound to desktop connections, we are now preparing to live an increasingly deeper integration between online and offline, with new sensorial perceptions derived from physical spaces that emit information and contents, accessible through connected mobile devices.
And more: a reality that is both influenced and shaped by data fluxes activated by our mere physical presence.
Think of crowded places, think of improvised meetings sparked by the proximity of people with similar interests, such as an improvised gathering of fans of a certain band, who happen to be at the same airport at the same time; think of micro consultancies given on the go to a customer met at the train station; think of a first aid delivered by a medic who happens to be one block away.
The potential to realize all of the above is there, all it takes is a smartphone, an app and a data connection.
And, some pioneers ready to explore uncharted terrains!