Courage in marketing? The interesting case of Heineken Sunrise [BENINJA TV]

A 5 minute summary of the splendid experience of PIAF 2012 with special guests Gideon Amichay and Pavel Hacker

On 25 and 26 April was held, as you know, the Prague International Advertising Festival where Ninja Marketing also took part thanks to a special video- report by Mirko Pallera.

We had the honor to meet and ask some questions to Gideon Amichay, the jury’s president of this twelfth edition (our Massimo Sommella has also interviewed him in this post), and to Pavel Hacker, a Czech specialist in advertising and director of EuroRSCG Social.

The main characters of the conversation, that are celebrated here, were of course the world of advertising and its great case studies, such as the campaign “The Sunrise” by Heineken praised by Amichay for the communicational and entrepreneurial courage as well as for the size of its well-kept storytelling.

With Pavel Hacker, instead, we talked about the use of the social media for customer care: according to him, the Old Spice Guy campaign is the perfect inspirational example.

Lights, colors, music, but mostly creativity and desire to go beyond the new frontiers of advertising: this is, in few words, the Ninja’s report about Piaf! Do you like it?

Special thanks to our Ninja Giuseppe Rivello for the video editing.

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