Welcome to Egomnia, the social network to seek and offer the right job
Matteo Achilli is already considered (prematurely?) by many the new Mark Zuckerberg made in Italy: 20 years old, student from Rome, he’s the founder of Egomnia, the new Italian social network focused on making the job seekers and companies meet.
Matteo’s story is a classic tale from the 2.0 era: a great passion for the web and the notorious “stroke od genius” make possible the realization of Matteo’s dream and the launch of a succesful startup. Matteo’s idea starts from an algorithm, a mathematical mechanism that manages to match the job seekers and the employers on a single web platform. The thought behind it is actually pretty straightforward: there are many pepople that look for a job and don’d know where to leave their CVs, as well as many companies that don’t know where to look for the most fitting CVs and the right employees. The needed thing, hence, was a sort of mediation tool between the two parts to make them meet.
And so Egomnia was born, in March this year. 60 days from its launch, Egomnia already have 50 thousand registered users, almost 130 registered companies (Ericsson, H3G and Bialetti among the others) and all of this with 0 euros invested in advertising the new startup. A great start for the newborn Italian professtional network, that offers a real alternative to other professional social networks like LinkedIn, H2Biz.eu and Jobberone, to name a few, and that aims to get to the million users mark by the beginning of 2013.
Egomnia has a Latin-derived name and a green layout that psychologists would find appropriate to communicate its Italian soul and the economic goal of the platform, since green is the colour of money in the collective imagination. The novelty of Egomnia is to have given a rank to the users’ CVs, that is, a specific weight for every profile, similar to Google PageRank, that evaluate all of the online contents and index them according to their importance. Achilli told the Corriere della Sera: “thanks to an algorithm we can ‘weight’ our users and give the employers a single parameter to assess them”
This element would also serve to establish a common metric to evaluate the Italian university system, because universities have so different internal parameters that could not be compared. Egomnia creates common evaluation criteria for the users’ education that would make easier for the companies to compare the CVs and to find a more appropriate candidates for their positions. Achilli commented that “companies often cannot evaluate a candidate’s education, because parameters and certificates vary from Country to Country”
We’ll se later than, in reality, the “CV Ranking” has baffled the users a bit. But first, let’s see how this social network works. Once registered, we are presented with a clean and simple interface (slightly inspired by Facebook? ) that resembles an e-resume, with the space to upload our pic, personal information etc…
In the left menu we can find all the activities we can do on the site: manage our profile, see our raning, send and receive PMs, add friends, see the companies on the platform and of course see the job openings.
An interesting aspect is that users can upload all the exams they took in thei academic career in order to give the prospect employer the weight that certain subjects had in a person’s education.
The more info we put in, the more we can influence our ranking: it is good, hence, to put every experience we have, home or abroad, internship, hobbies and everything that may underline our competencies. Abroad experiences and the importance of the company we work for (measured by the number of employees and yearly turnover) are two factors for a high score, while the “Hons” in a degree worths less than two prestigious interships. About this, Achilli says: “the system gives a score to every experience and lays out a ranking, that will be visible to the companies but not to one’s friends”
In this way the system guarantees the users’ info protection and also makes the internal competition mechanisms more restrained. To companies, the website offers the possibility to filter the results: if we are looking for an environmental engineer living in Bologna that speaks Chinese, the database will show only the results matching our query.
Egomnia sums up the efficiency of Google PageRank, the professional information sharing of LinkedIn and the creation of a community a là Facebook, where we can suggest openings to our friends and widen our acquaintances. A web 2.0 mix that at a first glance could seem an appropriate and succesful idea.
The firsts critical point emerged on Egomnia
To objectively describe the opinion of the users on Egomnia, we must note some perplexities of the users , that since the start of the platform, have criticised it on different forums and portals. The website has obtained a certain unexpected success, result of a brave idea that must not be ignored, especially if we think that we are talking about a 20 years old boy with a very limited budget. However, we feel a bit premature to address this as the “social-revolution”. Let’s see here some of the early critiques of Egomnia’s users, both job seekers and employers
- many users complain about the simple and derivative layout, that is heavily inspired by Facebook, leaving Egomnia with little identity;
- Others complain that the social network is too heavily focused on students and universities, leaving little room for other age ranges looking for a job or for people with a non-academic background;
- The last critique is about the “ranking system”, defined by some as non “egalitarian” or unfair. This becausr the ranking mechanism assigns a heavier weight to CVs with important experiences and high level Masters, not giving enough credit to students that may not have a degree from a top universitiy, but that nonetheless may have a lot of potentiality to offer.
We leave the debate open hoping that other constructive analisys will make clearer how a social network like this could properly work in the Italian job market , highly complicated and poorly standardized compared to other Countries. Please share your opinions and experiences!