Storytelling and new styles of narration: ‘Jurors’ arrives in Paris

A series thought both for TV and web where users can directly interact using a smartphone. Juror is a project launched by a group of creatives at G-Com, a creative agency in Bologna, and it will participate to Cross Video Days in Paris.

A series thought both for TV and web where users can directly interact using a smartphone: this is a short description of Jurors, a project launched by a group of creatives at G-Com, a creative agency in Bologna.

A completely new form of transmedia storytelling that requires both the interaction with users and a variety of media through which the content can be delivered and then enjoyed in various ways.

Thanks to this innovative hint, Jurors has been selected for Cross Video Days in Paris, a major event dedicated to the concurrence between content and technology, as specified by the claim. During the event, the creators of the series (Alex Perone, Antonio Vicaretti and Diego “Moja” Perrone) will have the chance to present their work to important European commissioners such as Orange, Zodiak Active, France Télévision, YouTube and Canal+ and, who knows, see their idea launched to the European market.

Regardless of the final result, we want to praise the guys at G-Com, not only for the introduction of a moving narration between TV and web, but most of all for the proposition of valuing the ‘dialogue’ with users, improving the space dedicated to the interaction through mobile devices. This is certainly a relevant aspect not to underestimate as the fruition of the Internet is moving more and more towards portable devices such as smartphones and tablets: thus, we surely think Perrone&Co. made a very far-seeing
choice.

Cross Video Days will take place on the 12th and 13th of June, in Paris: break a leg, guys!

Related
Comment