Photobombing at Pisa’s Leaning Tower: it’s viral! [INTERVIEW]
If you’ve visited Pisa, you might recall the tourists posing as they’re holding up the famous Leaning Tower, to keep a souvenir of one of the best Italian symbols.
The Romanian blogger Darius Groza has shaken up Piazza dei Miracoli with a funny diversion: he gave back to the tourists’ pose its “original” meaning… high-fiving them!
We’ve reached Darius – excited by the interest of Italian blogs – to ask him some questions:
How did you come up with this crazy idea, which now is spreading everywhere?
One day I was in Pisa with my coworkers to visit the famous Leaning Tower. I was watching all those people hands up, posing for a funny picture to show to their parents and friends. Seeing them from the outside was very ridiculous! So I decided to decontextualize their pose, that seemed to me like a High Five!
What was the people’s reaction?
Most of the people were amused and embarrassed, some of them confused by my unexpected High Five. The people passing-by were laughing and pointing at me, so they gave me a boost.
What do you friends think about your unexpected success?
My friends are really surprised that my video has become viral so fast. I think that the perfect recipe for popularity is this one: harmless fun, famous places and a bit of humor.
Were you in Pisa for holiday or on business?
I was in Italy for a team-building activity organized by the AD agency I work for.
What did you like the best about Italy?
Especially… the food!
Darius’ idea is definitely viral: a simple gesture, a break in the pattern that changes an ordinary situation into a playful one, giving the tourists a sense alienation and amusement, like for flash mobs.