Design Week, inside and out this year’s fair! [EVENTS]
Time’s up, Milano’s International Furniture Fair 2012 has just begun.
Since 1961, the event is the reference point within the home-furnishing sector, a meeting place for professionals, designers, trend-setters, architects and whomever wants to learn about the latest trends in a very innovative and content-rich context.
However, since a few years, the exhibit itself, open to the public on Saturday 21st and Sunday 22nd, isn’t the exclusive spot-on. There are several simultaneous side events, which will make the whole Milano a protagonist.
We are talking about Fuorisalone!
From April 17th to April 22nd, Milano will be under “creative attacks”, which will contribute to the international atmosphere of those days.
Nothing is conformed, organized, standardized, there are no formats, the keyword is freedom.
Whoever has content or an installation to show, will be able to do so by checking the available locations, sponsored by the fair.
Even this year, Via Tortona, the Lambrate quarter, Brera and Porta Romana will provide the stage to the Fuorisalone of Design Week, check here what this is about, because special events, exhibits, cocktail parties and contests will take place every day!
Let’s start by saying that besides a number of spontaneous performances that will animate Milano, there will be many planned happenings which will make you spin around and loose some sleep!
One above all?
Fuorisalone Design Party by Hyundai.
Friday, April 20th, at Officine del Volo, via Mecenate 76, from 22.00pm to 2.00am, dance amid the suggestive frame of Mecenate Area Design. The DJ set will support the launch of the Hyundai Creative Lab, the creative lab dedicated to design! (Access by invitation only. Invites can be downloaded starting from April 17th, more info here)
But that’s not all… check out the complete list of special events, and try not to pull your hairs while waiting for the ELITA DESIGN AWARD and the CLOSING PARTY FUORISALONE.IT, which will take place on April 22nd at the “Franco Parenti” theater, in via Pierlombardo 14.
And now, it’s time for a healthy and stimulating contest: “A designer a day”
La Trentina, a Company that produces and sells apples, as part of the third edition of DEA+ Fuoritrentino, sponsors and promotes 5 young designers (under 35) supporting their creativity, in partnership with DesignHUB and the INDACO department of Milano’s polytechnic school.
Last but not least, the R.reporter Fuorisalone 2012 Prize, which will go to the best photographic shots taken at Design Week.
Are you thinking that there are too many things to do and remember? No worries, you can download the mobile guides app, and the infinite offer of Design Week’s events will always be with you.
Arm yourself with a map, coffee and good mood… the Design Week has begun!