Advertising

Diesel, Nike e John Lewis tra i Grand Prix dell’Eurobest 2017

E c'è anche l'Italia sul podio, grazie alla campagna di Publicis Italy per Diesel

Fabio Casciabanca
Fabio Casciabanca

Editor Business Ninja Marketing

Si è chiuso giovedì sera l’Eurobest 2017, la cerimonia che a Londra ha premiato come di consueto le migliori campagne creative selezionate dai giurati.

Mentre lo scorso anno – nonostante la cerimonia di premiazione si tenesse a Roma – nessun Grand Prix era stato assegnato alle agenzie italiane, questa volta Publicis Italy ha trionfato grazie alla sua campagna per Diesel, nella sezione Film Craft.

eurobest 2017 Publicis Italia

Ma scopriamo insieme, categoria dopo categoria tutti i Grand Prix di quest’anno.

LEGGI ANCHE: Eurobest 2016: ecco tutte le campagne italiane vincitrici

Creative Effectiveness

Grand Prix per Man On The Moon for John Lewis by adam&eveDDB, London.

Credits
Client: JOHN LEWIS
Product/Service: DEPARTMENT STORE
Entrant: adam&eveDDB London, UNITED KINGDOM
Idea Creation: adam&eveDDB London, UNITED KINGDOM

Design

Il Grand Prix della categoria Design è andato a They Call Us Leeuwinnen per Nike, creato da Wieden+Kennedy Amsterdam.

Credits
Client: NIKE
Product/Service: NIKE WOMENS FOOTBAL
Entrant: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Media Placement: MINDSHARE Amsterdam, THE NETHERLANDS
PR: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Production: NEW AMSTERDAM FILM COMPANY, THE NETHERLANDS

Digital Craft

A World with No Heroes per Ubisoft, creato da DDB Paris / Ubisoft, Paris, France, si aggiudica il premio per la categoria Digital Craft.

Credits
Client: UBISOFT
Product/Service: GHOST RECON WILDLANDS
Entrant: DDB PARIS, FRANCE
Idea Creation: DDB PARIS, FRANCE
Idea Creation 2: UBISOFT Paris, FRANCE
Production: MAKE ME PULSE Paris, FRANCE

Entertainment e PR

All That We Share per TV2 e di &Co., Copenhagen, Denmark, si aggiudica il Grand Prix della categoria intrattenimento e quello della categoria PR.

Credits
Client: TV2
Product/Service: TV2
Entrant: &CO Copenhagen, DENMARK
Idea Creation: &CO Copenhagen, DENMARK
Media Placement: TV2 MARKETING Copenhagen, DENMARK
Production: MOLAND FILM COMPANY Copenhagen, DENMARK
Production 2: &CO. PRODUCTIONS Copenhagen, DENMARK

Film

Un Grand Prix  va anche a Buster The Boxer l’ormai celeberrima campagna natalizia di John Lewis creata da adam&eveDDB, London.

Credits
Client: JOHN LEWIS
Product/Service: JOHN LEWIS
Entrant: adam&eveDDB London, UNITED KINGDOM
Idea Creation: adam&eveDDB London, UNITED KINGDOM
Media Placement: MANNING GOTTLIEB OMD London, UNITED KINGDOM
Production: BLINK PRODUCTIONS London, UNITED KINGDOM

Film Craft

Anche Go With The Flaw la campagna pensata per Diesel da Publicis Italy, Milan vince il Grand Prix per la categoria Film Craft.

Credits
Client: DIESEL
Product/Service: FALL WINTER 2017 COLLECTION
Entrant: DIESEL Breganze, ITALY
Idea Creation: PUBLICIS ITALY Milan, ITALY
Production: DIVISION Paris, FRANCE
Production 2: MPC London, UNITED KINGDOM

Healthcare

È la campagna Get The Flow di Vodafone ideata da DDB & Tribal Amsterdam ad aggiudicarsi il Gran Premio degli Eurobest 2017 per la categoria Healthcare.

Credits
Client: VODAFONE
Product/Service: VODAFONE
Entrant: DDB & TRIBAL AMSTERDAM, THE NETHERLANDS
Idea Creation: DDB & TRIBAL AMSTERDAM, THE NETHERLANDS

Innovation

Grand Prix per KPN Safe Lock, la campagna di KPN di N=5, Amsterdam.

Credits
Client: KPN
Product/Service: TELECOM PROVIDER
Entrant: N=5 Amsterdam, THE NETHERLANDS
Idea Creation: N=5 Amsterdam, THE NETHERLANDS

Integrated

Il premio per la categoria Integrated è andato invece a Evert_45, sempre per KPN e di N=5, Amsterdam.

Credits
Client: KPN
Entrant: N=5 Amsterdam, THE NETHERLANDS
Idea Creation: N=5 Amsterdam, THE NETHERLANDS

Interactive

E ancora, per Interactive, Grand Prix a Retail Therapy per IKEA, la campagna ideata da Åkestam Holst, Stockholm, Sweden.

Credits
Client: IKEA
Product/Service: FURNITURE
Entrant: ÅKESTAM HOLST Stockholm, SWEDEN
Idea Creation: ÅKESTAM HOLST Stockholm, SWEDEN
Media Placement: MEC Stockholm, SWEDEN
PR: ÅKESTAM HOLST Stockholm, SWEDEN
Production: ÅKESTAM HOLST Stockholm, SWEDEN

Media

La categoria Media, con Sweden on Airbnb per VisitSweden va a Forsman & Bodenfors, Gothenburg, Sweden. Vi avevamo già parlato di questa campagna anche qui.

Credits
Client: VISITSWEDEN
Product/Service: VISITSWEDEN
Entrant: FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation: FORSMAN & BODENFORS Gothenburg, SWEDEN
PR: FORSMAN & BODENFORS Gothenburg, SWEDEN
Production: FORSMAN & BODENFORS Gothenburg, SWEDEN

Mobile

Premiata anche la campagna Official Gorillaz App per Gorillaz, di B-Reel, London.

Credits
Client: GORILLAZ
Product/Service: HUMANZ (5TH ALBUM BY GORILLAZ)
Entrant: B-REEL London, UNITED KINGDOM
Idea Creation: B-REEL London, UNITED KINGDOM
Production: B-REEL London, UNITED KINGDOM

Outdoor

Per gli Outdoor il Grand Prix degli Eurobest 2017 è andato a Magenta Unleashed per Deutsche Telekom, creata da Saatchi & Saatchi, London.

Credits
Client: DEUTSCHE TELEKOM
Product/Service: DEUTSCHE TELEKOM
Entrant: SAATCHI & SAATCHI London, UNITED KINGDOM
Idea Creation: SAATCHI & SAATCHI London, UNITED KINGDOM

Print & Outdoor Craft

Grand Prix per Tapestry la campagna di Tourism Ireland creata da Tourism Ireland, Redmonds Hill / Publicis London, Ireland.

Credits
Client: TOURISM IRELAND
Product/Service: TOURISM IRELAND
Entrant: TOURISM IRELAND Redmonds Hill, IRELAND
Idea Creation: PUBLICIS LONDON, UNITED KINGDOM
Media Placement: CARAT London, UNITED KINGDOM
Production: SPACE66 London, UNITED KINGDOM

Print & Publishing

E Grand Prix anche per Trump la campagna stampa di Der Tagesspiegel creata da Scholz & Friends, Berlin, Germany.

Tagesspiegel_Newspaper-Stack_Trump

Credits
Client: DER TAGESSPIEGEL
Product/Service: DER TAGESSPIEGEL
Entrant: SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation: SCHOLZ & FRIENDS Berlin, GERMANY

Promo & Activation

Infine, premiata Edeka Vielfalt per Edeka, la campagna di Jung von Matt, Hamburg, Germany.

Credits
Client: EDEKA
Product/Service: VIELFALT KAMPAGNE
Entrant: JUNG VON MATT Hamburg, GERMANY
Idea Creation: JUNG VON MATT Hamburg, GERMANY
Production: MARKENFILM CROSSING Hamburg, GERMANY

E i premi alle agenzie di ogni paese

Queste le agenzie premiate durante i Grand Prix Awards, dedicati alla creatività made in Europe:

Belgio: DDB Brussels
Danimarca:
 &Co., Copenhagen
Francia: BETC, Paris
Germania: Jung von Matt, Hamburg
Italia: Publicis Italy, Milan
Norvegia: TRY, Oslo
Russia: Good, Moscow
Spagma: The Cyranos//McCann, Barcelona
Svezia: Forsman & Bodenfors, Gothenburg
Olanda: N=5, Amsterdam
Regno Unito: adamandeveDDB, London