Festival of Media Global 2014: i vincitori di quest'anno

Scopriamo i creativi premiati a Roma

Il Festival of Media Global è l’appuntamento che ogni anno raccoglie i professionisti del settore dei media dedicato all’innovazione e alla creatività.

L’edizione 2014 si è svolta a Roma e si è conclusa stasera con l’annuncio dei vincitori degli Awards assegnati dalla giuria  presieduta da Sameer Singh, VP e Head of global media di GlaxoSmithKline.

Tante le categorie in cui si sono sfidate agenzie provenienti da tutto il mondo con i loro lavori più creativi.

Ecco quali sono stati i migliori di quest’anno secondo i giudici.

Best Communication Strategy

Entering company: Starcom MediaVest Group

Campaign: Warsaw 1935

Brand: Prudential

Country: Poland

Best Content Creation Award

Entering company: Tool

Campaign: Remote Control Tourist

Brand: Tourism Victoria

Country: United States

Best Contribution to a Campaign by a Media Owner

Entering company: Yahoo

Campaign: Life’s Journey

Brand: Life of Pi

Country: United Kingdom

Best Digitally Integrated Campaign

Entering company: MediaCom

Campaign: Etihad – Mapped Out

Brand: Etihad

Country: MENA

Best Engagement Strategy

Entering company: MediaCom

Campaign: Soldier for Women

Brand: Gillette India Ltd

Country: India

Best Entertainment Platform

Entering company: UM

Campaign: Spend Your Lunch Well

Brand: ING DIRECT

Country: Australia

Best Event/Experiential Campaign

Entering company: UM

Campaign: Budweiser “Red Light”

Brand: Budweiser

Country: Canada

www.creamglobal.com

www.creamglobal.com

Best Launch Campaign

Entering company: Rocket

Campaign: Beetleing

Brand: VW Beetle

Country: New Zealand

Best Social Media Strategy

Entering company: UM

Campaign: XTL

Brand: Department of Families, Housing, Communities and Indigenous Affairs

Country: Australia

Best Targeted Campaign

Entering company: Initiative

Campaign: Carefree Secret Talks

Brand: Carefree

Country: United Arab Emirates

www.creamglobal.com

www.creamglobal.com

Best Use of Content

Entering company: ONIRIATBWA

Campaign: No name match

Brand: Unicef

Country: Paraguay

Best Use of Mobile

Entering company: PHD

Campaign: Mobile Entertainment Box

Brand: Kaan Khajura Teshan

Country: India

Best Use of Technology

Entering company: Magyar Telekom Plc

Campaign: Sky Gallery

Brand: Telekom

Country: Hungary

The Creative Use of Media Award

Entering company: MediaCom

Campaign: Snickers Misspelling

Brand: Mars Chocolate – Snickers

Country: United Kingdom

The Data Innovation Award

Entering company: MATCH Media

Campaign: IKEA: A data matching love story

Brand: IKEA

Country: Australia

The Effectiveness Award

Entering company: UM

Campaign: The Loss Generator

Brand: SBAB

Country: Sweden

The Retail Award

Entering company: Starcom MediaVest Group

Campaign: The chocolate with 6,000 names

Brand: Marabou

Country: Denmark

The Utility/Public Service Award

Entering company: OMD

Campaign: NSPCC Pants

Brand: NSPCC

Country: United Kingdom

Guarda l’intervista esclusiva a David Shing, Digital Porphet di AOL. Ecco che cosa dobbiamo aspettarci dai media!