09 febbraio 2010 | Guido Ghedin aka Kuido Kedin | 92 commenti
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L’extra-zoom in vetrina

binocolo_1

Un ambient particolare per i binocoli Radio Shack, dei quali va comunicata la grande capacità di zoom. E allora in diverse vetrine a El Cairo compare l’inconfondibile sagoma delle lenti di un binocolo “stickerata” nel vetro, che va ad ingrandire alcuni dettagli del mondo reale. Dalle finestre di un palazzo ai rami di un albero in lontananza, questo prodotto permette di esplorare dettagli di oggetti molto lontani, situati di fronte a diverse shop-windows nella capitale egiziana.

La curiosa campagna è stata ideata dalla multinazionale dell’advertising JWT, nella sede di El Cairo.

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