11 dicembre 2009 | Felicia Villani aka Neko | 47 commenti
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Luck is everywhere!

Luck_is_Everywhere

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L’ambient per il Gran Casino di Madrid è stato realizzato istallando di una slot machine un po’ particolare su un ponte che attraversa una delle principali strade della capitale spagnola. Obiettivo per i passanti era riuscire a fotografare tre macchine dello stesso colore ferme ai semafori e inviando un MMS avrebbero potuto vincere fino a 80.000 euro! In due settimane più di 15.000 MMS inviati e un’aumento del 16% dell’uso delle slot machines.

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cian
Geniale!
cian
Geniale!
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