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04 aprile 2008 | Roberta Collina aka Korura | 57 commenti
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BMW: Outdoor extra-ordinario!

BMW: Outdoor extra-ordinario!

Quella che vedete in questa foto è una strada che si estende su una superficie di 6.000 metri quadri al centro della città di Mosca in una zona, a giudicare dalle immagini, anche piuttosto trafficata.

Ma questa strada ha evidentemente qualcosa che non va.

La via in questione, infatti, è perpendicolare al suolo, eretta in posizione verticale.

Non si tratta dell’ultima trovata per scongiurare il pericolo di traffico e le congestioni delle ore di punta ma di un’installazione pubblicitaria, a metà tra l’aoutdoor tradizionalmente inteso e il guerrilla marketing, realizzata nella capitale russa per promuovere i modelli della serie M di casa BMW.

BMW: Pubblicità extraordinaria!

BMW: Outdoor extra-ordinario!

BMW: Outdoor extra-ordinario!

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BMW: Pubblicità extra-ordinaria!

BMW: Pubblicità extra-ordinaria!

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