L'iPod trascina l'immagine delle caramelle Altoids?

Ma la cosa ancora più interessante per noi non-conventional marketer è che la Altoids (Kraft) ha recentemente indetto un concorso che premia il modo più curioso ed innovativo nel riciclare la simpatica scatoletta. Chissà che l’idea non gliela abbia data proprio Chris Di Clerico, l’inventore dell’ `Altoids iPod battery pack`?

L’idea di Chris risale all’ottobre 2004, ma a giudicare dai commenti sul suo sito, ha sicuramente fatto il giro del mondo fra gli iPodder, che come è facile immaginare rappresentano un target molto interessante per le aziende. Molto bene per Altoids direi! Un’altra lodevole operazione di  NinjaMarketing ;). Girando sul blog di Chris ho trovato la descrizione che dà di sè stesso. Dato che mi sembra molto interessante ve la allego…

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